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#67Minutes

posted by colourworks | category: Social Responsibility | comments: 0
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The above hashtag was trending on Twitter today, along with many others relating to “The Father of our Nation”, Nelson “Madiba” Mandela turning 94 years old. As a tribute to Madiba for changing the destiny of South Africa and in turn providing agencies like ourselves with the platform on which to do business, it was [...]

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Less is More

posted by colourworks | category: Colourworks Knowledge Sharing | comments: 0
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In the world of marketing the concept of “less is more”, is gaining in popularity. With economic factors such as the prolonged global recession, brands are opting for low cost creative strategies in order to gain exposure. Also, the technological environment and its rapid changing trends are forcing marketers to seek more intelligent means to [...]

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