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- Appealing to the new “creative class” may need some street cred” http://t.co/Nb11W9OGqa
- Posted 15 hours ago
JOIN US!- 5 reasons your branded content is failing: http://t.co/8nbrI39BD9
- Posted 19 hours ago
04 Mar
Marketing Trends in 2013
posted by colourworks | category: Marketing | comments: 0
In many industries, trend watching has become an integral part of a sustainable business model. This is due to the consistently evolving technological world in which we live. Countless studies have demonstrated the decrease in the average Product Life Cycle length, causing grey hair’s for many business owners and brand managers. Products and services are going from introduction [...]
29 Jan
Content is King in 2013
posted by colourworks | category: Marketing | comments: 0
Content marketing began with a company that produced little green machines, that company is John Deere. They introduced content marketing to their marketing strategy over 100 years ago by developing a branded publication for farmers. Providing them with useful information on how to improve their farming methods. Although this term has been around for decades, [...]
14 Jan
6 Steps for an Effective Marketing Plan
posted by colourworks | category: Marketing | comments: 0
The key to operating a business in a competitive market is effective planning and constant research. It is determining what are your differentiating factors, your unique selling points, and how to communicate them to your target audience. It is a new year and with that a new chapter, therefore the perfect time to use our [...]
09 Jan
TV Vs. YouTube: The Great Debate
posted by colourworks | category: Marketing | comments: 0
Within our universe exists a virtual world, one where an exorbitant flow of information travels across data cables each second. A world where brands aren’t afraid to take risks with their communication and creatively entertain the consumers. Yes, you guessed correctly, the virtual world of which we speak is the internet. Why is it that brands are risk averse when communicating [...]
13 Mar
PR and Social Media Trends for 2012
posted by colourworks | category: Marketing | comments: 0
We thought we would share some of the trends predicted for the realms of social media and PR for the coming year. While in the early days of social media these two discourses may have been regarded as quite distinct, they are now inseparable and form a fundamental part of the marketing mix. Below Michael Gullan, CEO of Gullan&Gullan, shares his [...]
11 Jul
Tweet Cred
posted by colourworks | category: Marketing | comments: 0
Many of us have encountered a person whose Facebook status update reads like the list of ingredients found on a potato, the type of person you would leap out of a window to avoid at a party. These types of people update their Facebook status with gems like ‘At Woolworths buying cat food,’ or ‘I [...]
01 Jul
Meet Project Kaleidoscope
posted by colourworks | category: Marketing | comments: 0
Shanduka Black Umbrellas and Colourworks, under Project Kaleidoscope, have teamed up to help some worthy recipients really make their brands stand out from the crowd. Today smart branding is one of the cornerstones of any successful organization. Nobody appreciates this philosophy better than the bunch of brand ambassadors here at Colourworks, that’s exactly why we [...]
02 Jun
Max Moyo tells it like it is
posted by colourworks | category: Colourworks Knowledge Sharing | comments: 0
Colourworks Knowledge Sharing sessions are fast becoming a valuable part of our attempt to keep learning and pushing ourselves at Colourworks. Every quarter we open up our studio to an expert in their field and invite our clients to join us for an evening of learning, listening and networking. So far, we have heard from [...]
02 Jun
Marketing Indaba 2011 gets hot with HP
posted by colourworks | category: Cape Town | comments: 0
The Colourworks and HP printing team took to this year’s Marketing Indaba armed with hands-on expertise, a colourful stand and espresso on tap, courtesy of Saeco. Held on the 19th and 20th of May at the CTICC, the Marketing Indaba was a conference and expo focused on bringing the latest marketing trends to light in [...]
27 May
First Technology Techno Forum goes social
posted by colourworks | category: Cape Town | comments: 0
Thursday 26 May 2011 heralded the second First Technology Techno Forum of the year. The conference highlighted a topical issue for many businesses and their marketing mix: social media in the business environment. With the latest Gartner statistics predicting that by 2015 more than 50% of sales worldwide will be conducted via social media, conference-goers [...]
10 May
The Big Apple & BRICSA
posted by colourworks | category: Marketing | comments: 0
Steve Jobs’ Apple has emerged as the most valuable brand on the globe, after an astounding 84 percent increase in value over the past year. This development marks the end of Google’s four-year reign at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study. Apple’s ability to [...]
21 Apr
Thank you to ALL our sponsors (we’ve always wanted to say that….)
posted by colourworks | category: Cape Town | comments: 0
The Beer & Boerie Bash couldn’t have gone any better! The weather held out for us, the beer arrived on time, the boerie was braaied to perfection by a true master (thanks Rodney), and a great bunch of beer-drinking, boerie roll-eating, Green Point-loving folk joined us in celebrating the end of the first chapter of [...]
19 Apr
Desray hearts Green Point
posted by colourworks | category: Cape Town | comments: 0
After selling her Clothing through the YDE for 10 years, Desiree Dixon decided to go solo. Her brand Desray has become one of South Africa’s most well known and trusted fashion brands. This is what she had to say about Green Point and why she’s just love’s it.. What’s Desray all about? Desray is a [...]
18 Apr
Cubana hearts Green Point
posted by colourworks | category: Cape Town | comments: 0
If you are ever in the Green Point region and are craving a delicious and truly Cuban cocktail, there’s only one place to go- Cubana on Somerset road! Sunnia Liu, Cubana’s Public Relations expert, told us a little more about exactly what Cubana brings to Green Point… What’s Cubana all about? True Latino Lifestyle! South [...]
14 Apr
Daniela’s Deliciously Decadent hearts Green Point
posted by colourworks | category: Cape Town | comments: 0
There are few things in life as good as a macaroon! Quite simply, without any doubt, we have found the BEST macaroons in town. But, what we also discovered is a place where you can get far more than just this Parisian delicacy. Daniela’s Deliciously Decadent is all about endulgance and pure decadence. This is [...]
11 Apr
ECHO hearts Green Point
posted by colourworks | category: Cape Town | comments: 0
The We Heart Green Point team caught up with Gemma Spickernell from ECHO Events to hear all about how they run some of the best events in the country. This is what she had to say… What’s ECHO all about? ECHO is one of South Africa’s leading and most reputable event and conference companies. Our [...]
22 Feb
Kissing Cousins
posted by colourworks | category: Design | comments: 0
We love this shoot by Carl Kleiner (our new favourite artiste) for MTV, which shows couples, friends and lovers puckering up for climate change. Participants took photos of themselves smooching, uploaded them and selected organisations of their choice to show support for.
18 Feb
Facebook Connects Cape Town, Habari Media
posted by colourworks | category: Cape Town | comments: (2 Comments)
We’ve just got back from Habari Media‘s Facebook Connect conference at Trinity, so here’s a little rundown while it’s all still fresh in our minds. The event kicked off with muffins, coffee and an intro by MD of Habari Group, Adrian Hewlett. Hordes of social media and digital nerds paged eagerly through Habari’s awesome Revenge [...]
15 Feb
PR-Net
posted by colourworks | category: Marketing | comments: 0
Three members of the Colourworks team – Marketing Assistant Mia Thompson, Marketing Manager Samantha de Villiers and Copywriter / Social Media Manager Kate Chauncey – attended the latest installment of PR-Net‘s series of topical talks by PR personalities. Held at the Mount Nelson on Tuesday the 1st of February, the topic for the day was [...]
27 Jan
Hello!
posted by colourworks | category: Cape Town | comments: 0
This is our first Colourworks blog post and our first real-time experience in our brand spanking new look ‘n feel. Out with the old, in with the new. We’ve decided to make 2011 a year of freshness and change at Colourworks. With that comes new faces, new clients, and new projects, like the little gem [...]
