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6 Steps to Create a Small Business Social Media Stratgey

posted by colourworks | category: Social Media | comments: 0
Social Media Bandwagon

Social Media has entrenched itself in the 21st century, guys, it’s here to stay. It has become a matter of either jumping on-board the bandwagon or risk being left behind. Especially as a small business. When social media is done correctly, it can be one of the most effective and cost-efficient means to market a business. We have compiled a list of 6 steps that you [...]

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10 Tactics that Smart Brands Use on Social Media

posted by colourworks | category: Social Media | comments: 0
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Below we have compiled 10 important tactics that you should be thinking about if your organisation is new to social media, or simply looking to up performance. (1)  Don’t hide, or delete comments from critics. This creates more damage than the criticism itself. Negative feedback should be viewed as an opportunity to turn critics around [...]

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PR and Social Media Trends for 2012

posted by colourworks | category: Marketing | comments: 0
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We thought we would share some of the trends predicted for the realms of social media and PR for the coming year. While in the early days of social media these two discourses may have been regarded as quite distinct, they are now inseparable and form a fundamental part of the marketing mix. Below Michael Gullan, CEO of Gullan&Gullan, shares his [...]

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Tweet Cred

posted by colourworks | category: Marketing | comments: 0
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Many of us have encountered a person whose Facebook status update reads like the list of ingredients found on a potato, the type of person you would leap out of a window to avoid at a party. These types of people update their Facebook status with gems like ‘At Woolworths buying cat food,’ or ‘I [...]

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Marketing Indaba 2011 gets hot with HP

posted by colourworks | category: Cape Town | comments: 0
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The Colourworks and HP printing team took to this year’s Marketing Indaba armed with hands-on expertise, a colourful stand and espresso on tap, courtesy of Saeco. Held on the 19th and 20th of May at the CTICC, the Marketing Indaba was a conference and expo focused on bringing the latest marketing trends to light in [...]

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First Technology Techno Forum goes social

posted by colourworks | category: Cape Town | comments: 0
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Thursday 26 May 2011 heralded the second First Technology Techno Forum of the year. The conference highlighted a topical issue for many businesses and their marketing mix: social media in the business environment. With the latest Gartner statistics predicting that by 2015 more than 50% of sales worldwide will be conducted via social media, conference-goers [...]

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Habari Media – Revenge of the Nerds!

posted by colourworks | category: Cape Town | comments: (2 Comments)
Revenge of the Nerds Habari Media

When we saw these Habari Media Revenge of the Nerds calendars on Between 10 & 5 we wanted one soooo badly. And then the following week we went to their Facebook Connects conference and were given not one, but a whole stash of them! They’re so clever and cool – just like the geeks that [...]

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