Branding
We grow great brands.
Old Mutual Two Oceans Marathon
Colourworks conceptualized a campaign strategy and creative for the 2011 race. The brief was to take the race to the next level – to elevate it to the prestige of international races like the Berlin Marathon.
‘This is your Moment’ taps into the anticipation, preparation and passion that go into the race for each runner. Collateral included advertising concepts, promotional gear, race brochures and forms, the annual sponsors’ conference and much more.
