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10 Tactics that Smart Brands Use on Social Media

posted by colourworks | category: Social Media | comments: 0
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Below we have compiled 10 important tactics that you should be thinking about if your organisation is new to social media, or simply looking to up performance. (1)  Don’t hide, or delete comments from critics. This creates more damage than the criticism itself. Negative feedback should be viewed as an opportunity to turn critics around [...]

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Come on Two Oceans!

posted by colourworks | category: Uncategorized | comments: 0
TOM-LOGO-WITH-PUMA_CMYK

Tomorrow sees the start of the main events for the Old Mutual Two Oceans Marathon. As the agency who does the Marketing for Two Oceans (not to mention the many Colourworks’ staff members who are running in the race) we are all very excited! Two Oceans encapsulates the beauty of Cape Town as well as [...]

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PR and Social Media Trends for 2012

posted by colourworks | category: Marketing | comments: 0
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We thought we would share some of the trends predicted for the realms of social media and PR for the coming year. While in the early days of social media these two discourses may have been regarded as quite distinct, they are now inseparable and form a fundamental part of the marketing mix. Below Michael Gullan, CEO of Gullan&Gullan, shares his [...]

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What to Eat for The Argus

posted by colourworks | category: Uncategorized | comments: 0
cycling-nutrition

With the Argus approaching rapidly we thought we would take some time to brush-up on some elemental cycling nutrition. So to all of our clients taking part in The Argus we wish you the best of luck and hope that you find the below information on what to eat and what to avoid on the [...]

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Inside Apple’s Factories

posted by colourworks | category: Social Responsibility | comments: 0
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Foxconn plants in Shenzhen and Chengdu, China, where Apple makes a variety of best-selling gadgets, including the iPad are the subject of a latest ABC documentary. ABC Nightline anchor Bill Weir, who spoke to Mashable about the special, said that after spending a few days on the factory floors, he now “thinks differently about Apple products.” “We [...]

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Introducing #DigitalLove: be our Valentine and be a Winner with Pigalle and Colourworks

posted by colourworks | category: Uncategorized | comments: 0
Heart

Love makes the world go round! In celebration of Valentine’s Day Colourworks has decided to offer you a chance to win a fantastic prize compliments of one of Cape Town’s most exclusive restaurants, Pigalle. Read some of the charming (and not so charming) Colourworks staff quotes on what the team thinks love is all about and [...]

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Make it Count

posted by colourworks | category: Uncategorized | comments: 0
IMG_0185

Colourworks would like to welcome you back from what we hope was a great holiday season. With the advent of 2012 and the Olympics on the horizon we’re going for gold this year.

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Say Hello to Mindreading Computers

posted by colourworks | category: Design | comments: 0
mind_reading_computer

Keyboards and mice may seem like clunky artifacts of the past within the next five years, pushed aside in favor of the ultimate user interface: the human mind. That’s according to IBM, which just published its “5 in 5″ forecast: a prediction about five innovations that will fundamentally change our world within the next five [...]

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A Brainstorm in a Teacup

posted by colourworks | category: Uncategorized | comments: 0
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Brainstorming and coming up with new creative concepts can be more formidable than tackling the Greek deficit. You may not consider yourself a creative beast, or you may simply hit a bulldozer of immobility when trying to generate something original. Never fear, creativity is actually something that can be honed and is not purely innate. [...]

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Optimise your CV with Social Media

posted by colourworks | category: Uncategorized | comments: 0
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With a new year approaching and no doubt a few individuals contemplating a change of scenery on the work-front, we thought we would take a look at what elements of social media you should be considering before sending out your next job application. Gerrit Hall,  from Rezscore, offers his topical insights below… Thanks to Facebook, [...]

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Dalai Lama hangs out with Desmond on Google +

posted by colourworks | category: Uncategorized | comments: 0
Dalai Lama

If you ever doubted the power of social networking then this piece may make you reconsider. The Dalai Lama has officially joined Google+— and he’s already planning a Hangout with South African Archbishop Desmond Tutu. The Hangout, announced Friday on the Dalai Lama’s Google+ profile, will take place Oct. 8 at 10:30 a.m. South African [...]

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What the future holds for ‘smartphones’

posted by colourworks | category: Uncategorized | comments: 0
iris scan security

Rick Chin is the director of product innovation at SolidWorks, where he develops new products and researches how technology will make us smarter, simplify daily tasks and seamlessly fit into our everyday lives. What follows is the first of his 8 insights into what the future holds for technological innovation. In 20 years our technology [...]

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10 Interesting Facts to mark Google’s Bday

posted by colourworks | category: Uncategorized | comments: 0
google_logo

“Google is not a conventional company. We do not intend to become one.” So began the “letter from the founders” penned by Sergey Brin and Larry Page in the company’s securities registration form in 2004. Despite ever-increasing commercial success since that date, Brin and Page have kept to their word. Google is an unconventional company [...]

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Colourworks Wins HP Print Station Awards

posted by colourworks | category: Uncategorized | comments: 0
Centurion-20110820-00100[1]

Last weekend the Colourworks team attended the HP Annual Conference at the Royal Elephant Conference Centre in Johannesburg. HP Print Station representatives from around the country gathered for the conference, as well as an awards ceremony. The Colourworks team, headed-up by owner Lesley Waterkeyn, scooped several major awards for conceiving and executing a number of [...]

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Noam Chomsky unravels the decline of America

posted by colourworks | category: Our World | comments: 0
america

What follows is an excellent article by the highly respected academic Noam Chomsky. It details the origins behind America’s current decline which is affecting the global economy. “It is a common theme” that the United States, which “only a few years ago was hailed to stride the world as a colossus with unparalleled power and [...]

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Colourworks and African Tails on Women’s Day

posted by colourworks | category: Uncategorized | comments: 0
Plat1

This Women’s Day Colourworks representatives teamed up with African Tails to make a real difference to 40 families in dire circumstances. The Skandaal Camp is a group of 40 families sandwiched between power lines and a rubbish dump in the Vissershok area. Upon a visit a few weeks back by African Tails (an NGO aimed [...]

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The future is here and it’s 3D

posted by colourworks | category: Colourworks Knowledge Sharing | comments: 0
3d printing

AN INSECT made of black plastic and as big as my hand scuttles across the tabletop, scraping its feet along the surface. Apart from three motors and some short lengths of wire, every piece of the robot emerged from a 3D printer. It is just one of the robots to crawl, fly and roll out [...]

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Madiba Day

posted by colourworks | category: Cape Town | comments: 0
Madiba day

One of South Africa’s greatest inspirations was 93 in August and Colourworks together with the SAP wasn’t going to miss an opportunity to rock Green Point in true Mandela Style. We found many people who were in dire need and managed to affect their lives for the better – even if for only a short [...]

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Screens which are 3D to the touch

posted by colourworks | category: Technology | comments: 0
3D_Screen

Touchscreens could soon start poking back at you. Vibrations that produce a force field beneath your finger could create the sensation of dips and hollows on flat tablet computers like the iPad. Haptic technology – used to communicate through a user’s sense of touch – has already found its way into mobile devices, says Ed [...]

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How to Generate Leads using Twitter

posted by colourworks | category: Uncategorized | comments: 0
Canary

1. Create a dedicated Twitter landing page. One of the most valuable parts of your Twitter profile is the link in your company’s profile. Instead of simply pasting in the URL of your homepage, take the time to create a new page on your website specifically targeted toward visitors from Twitter. This Twitter landing page [...]

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Tweet Cred

posted by colourworks | category: Marketing | comments: 0
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Many of us have encountered a person whose Facebook status update reads like the list of ingredients found on a potato, the type of person you would leap out of a window to avoid at a party. These types of people update their Facebook status with gems like ‘At Woolworths buying cat food,’ or ‘I [...]

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Meet Project Kaleidoscope

posted by colourworks | category: Marketing | comments: 0
Kaleidoscope-logo

Shanduka Black Umbrellas and Colourworks, under Project Kaleidoscope, have teamed up to help some worthy recipients really make their brands stand out from the crowd. Today smart branding is one of the cornerstones of any successful organization. Nobody appreciates this philosophy better than the bunch of brand ambassadors here at Colourworks, that’s exactly why we [...]

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Short ‘n Sweet

posted by colourworks | category: Cape Town | comments: 0
SHORT&SWEET_CPT

Now that the Wintery months are upon us, it’s time to find new things to do in Cape Town – things that involve cosiness, company and perhaps a little food for thought… The Short & Sweet short film festival, brought to Cape Town by Highland Park single malt Scotch whisky, ticks all these boxes and [...]

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Daddy’s Girl?

posted by colourworks | category: Design | comments: 0
fathers-day-cards5-2

Father’s Day is looming and we’re all for finding cool and creative ways to show our dads that we love them! Have a gander at these well-designed, clever little beauties… [Amazing Father's Day round up reblogged via Paper Crave] Above, clockwise from top left: Dad … You’re the Best by Starshaped Press, Seahorse Father’s Day card [...]

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33 ways to stay creative

posted by colourworks | category: Design | comments: 0
33_ways_to_stay_creative

We all struggle with this from time to time – when we doubt our ideas, feel a little stale and find ourselves doodling, staring blankly into space and Googling til we’re blue in the face. Some tips to stimulate your creativity and get you thinking big again. Number 24 is our personal favourite.

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